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Now Available A detailed, never-before-told history of the Modeline Lamp Company, including photographs and exploring its designs, influence on modern lighting, and the stories behind its enduring legacy. Readers step into the captivating history of Modeline, the brand that revolutionized interior lighting with its stunning midcentury modern designs. Richly illustrated and captivatingly written, Modeline of California: Pioneer of Modern Lighting unveils the yet-untold story of Bernie Roberts and his journey from a penniless machinist to the founder of a company that defined a generation of design. From its roots in postwar class struggle to its influence on modern marketing and celebrity culture, Modeline of California is an indispensable resource for enthusiasts of architecture, interior design, and cultural history. This book covers the drama, creativity, and innovation that made Modeline a wellspring of influence, shaping both the modern design movement of the 1950s and today’...
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